Design for an Elevated Life
Strategic Interior Design Consulting for Homes, Hospitality & Branded Environments.
Curated Homes & Crafted Brand Experiences
Private Clients
Homeowners | Home-buyers Renters | Real Estate Agents
Commercial Clients
Design Firms | Brands Creative Agencies | Developers Hotel Ownership Groups
About :pafi design
Thoughtful Design, Rooted in Experience
We don’t just remember how a place looked, we remember how it made us feel: the atmosphere, the colors, maybe a detail. It takes thoughtful curation to shape those emotional snapshots, and we strive to design both physical and virtual environments that leave a lasting impression.
Our work centers on human experience, blending design, technology, and storytelling. Collectively, our backgrounds span boutique studios, global corporations, creative agencies, and academic institutions, with experience in designing environments for some of the world’s most recognizable brands.
Today, through PAFI Design, we bring the same level of focus and care to private residential interiors, shaping spaces with personality, character, and intention, and we remain true to our strategic approach to brand experiences and their corresponding spaces.
We view design as a spatial problem-solving approach, encompassing proportions, function, and narrative.
Our multidisciplinary lens includes architecture, interior design, branding, creative strategy, lighting, and visual storytelling. We apply the precision and emotional resonance of branded experiences to homes that reflect who you are and who you're becoming.
About Pavlina Gantcheva
Founder & Design Director
I design spaces that are unique, memorable & tell a story.
Pavlina Gantcheva is a multidisciplinary designer with over 15 years of experience in architecture, interiors, branding, and visual storytelling. Her work explores the relationship between space, memory, and emotion—designing environments that leave lasting impressions through thoughtful use of proportion, light, material, and detail.
She has held creative leadership roles at boutique studios, global corporations, creative agencies, and academic institutions. Her portfolio includes design for some of the world’s most recognized hospitality, retail, and immersive brands. Today, through PAFI Design, she brings that same strategic focus and refined aesthetic to private residential interiors.
Pavlina’s background spans architecture, interior design, branding, lighting, and virtual photography, offering her a wide-angle lens on every project. She draws on this range to help clients create homes that feel intentional, expressive, and truly personal.
At the heart of her work is a desire to make the design process feel approachable, joyful, and empowering. She helps clients shape homes that reflect their identity—not only supporting how they live, but also who they are becoming.
She holds a Bachelor’s in Architecture from Pratt Institute, a Master’s in Advanced Architectural Design from Columbia University, and an executive dimploma in Human-Computer Interaction for Experience Design from MIT.
Pavlina is currently based in Atlanta, GA. When she’s not designing, she’s on the tennis court or exploring cities around the world in search of beauty, culture, and new ideas.