Creating homes where people thrive.
Translating lifestyle into living spaces.
We are an interior architecture boutique studio.
We blend strategy and intuition to craft interiors that balance clarity, precision, function, and emotion.
Every home holds a potential. We help you uncover it.
About :pafi design
A home that feels cozy, alive, and unmistakably yours.
:pafi design is a boutique interior architecture studio focused on creating homes that feel grounded, intentional, and deeply personal.
We believe design is not only about how a space looks, but how it supports the rhythm of your life — how it feels when you wake up, move through it, and return at the end of the day.
Our work merges strategic precision with sensory intelligence. We start by listening to your goals, your routines, your unspoken preferences — then translate that understanding into structure, flow, light, and materiality.
About :pafi design
Design Begins with Clarity.
We focus on design, experience, and transformation.
We create homes that reflect balance, emotion, and individuality.
We believe that design is not just about how a space looks, but how it supports the rhythm of your lifestyle.
Our approach blends strategic thinking with sensory intelligence and years of multidisciplinary design experience, which results in interiors that feel grounded, intentional, and deeply personal.
About Pavlina Gantcheva
Designing spaces that are unique, memorable & tell a story.
Pavlina Gantcheva, founder and design director, is a multidisciplinary designer with over 15 years of experience in architecture, interiors, branding, and visual storytelling. Her work explores the relationship between space, memory, and emotion—designing environments that leave lasting impressions through thoughtful use of proportion, light, material, and detail.
She has held creative leadership roles at boutique studios, global corporations, creative agencies, and academic institutions. Her portfolio includes design for some of the world’s most recognized hospitality, retail, and immersive brands. Today, through PAFI Design, she brings that same strategic focus and refined aesthetic to private residential interiors.
Pavlina’s background spans architecture, interior design, branding, lighting, and virtual photography, offering her a wide-angle lens on every project. She draws on this range to help clients create homes that feel intentional, expressive, and truly personal.
At the heart of her work is a desire to make the design process feel approachable, joyful, and empowering. She helps clients shape homes that reflect their identity—not only supporting how they live, but also who they are becoming.
She holds a Bachelor’s in Architecture from Pratt Institute, a Master’s in Advanced Architectural Design from Columbia University, and an executive dimploma in Human-Computer Interaction for Experience Design from MIT.
Pavlina is currently based in Atlanta, GA. When she’s not designing, she’s on the tennis court or exploring cities around the world in search of beauty, culture, and new ideas.